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Louis Columbus

Principal and member of the senior management team at IQMS
Louis Columbus on LinkedIn

Louis Columbus's Biography:

Louis Columbus also teaches graduate-level marketing and international business courses at a variety of universities and is a contributing columnist for Forbes. His background includes marketing, product management, sales, and industry analyst roles in the enterprise software and IT industries.

Louis has an MBA from Pepperdine University and completion of the Strategic Marketing Management and Digital Marketing Programs at the Stanford University Graduate School of Business. He has taught at California State University, Fullerton; University of California, Irvine; Marymount University; and Webster University.

His previous positions include product management at Ingram Cloud, product marketing at iBASEt, Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies.

Presentation Title:

10 Strategies For Revolutionizing Customer Relationships with CLM

Presentation Description:

CLM’s greatest challenges and opportunities are in the future, driven by rapidly evolving customer needs, preferences, and plans. The ten strategies provided in this presentation together form a roadmap enterprises can use to anticipate and act on the fast, turbulent changes coming in customer bases globally. Translating customer insights into greater speed and scale deliver entirely new customer experiences and open new markets.

The audience will be provided an e-book at the end of the session.